RALEIGH, N.C. (August 28, 2009)—Pharmaceutical Institute, a leading provider of specialized training solutions for the pharmaceutical and biotech industry, today announced the release of a new e-course titled, Contracting Strategies.  The new Contracting Strategies e-course provides an overview of the complex contracting relationships between health plans and physicians, as well as manufacturers.  The course is the newest addition to the company’s Managed Markets Excellence™ series.

“As payers continue to play a strategic role in today’s marketplace, it is important for pharmaceutical employees in commercial roles to fully understand how payers are contracting with physicians and manufacturers,” says Garry O’Grady, Senior Vice President and General Manager of the Pharmaceutical Institute.  “Companies with employees who understand the complexitites of these contracting relationships and the economic drivers behind contracting decisions, can better position their products for success.” 

The two-module Contracting Strategies e-course, developed in partnership with subject-matter experts from Campbell Alliance, will help team members understand contracting dynamics and the motivations behind contracting decisions.  In the first module, team members will explore the contracting relationships between health plans and physicians, including

  • The various reimbursement methodologies health plans use with physicians
  • The payment mechanisms health plans use with physicians
  • Major shifts in the contracting and reimbursement environment and the implications for health plans and physicians

In the second module, team members will learn about the contracting relationships between health plans and manufacturers, including

  • The different types of specialized contracts
  • Commonly used contracting strategies
  • Major shifts in the contracting and reimbursement environment and the implications for health plans and manufacturers

For more information on the Contracting Strategies e-course, please visit

http://www.pharmainstitute.com/training-solutions/managed-markets/contracting-strategy/index.cfm

For more information on the Managed Markets Excellence™ e-course series, please visit
http://www.pharmainstitute.com/training-solutions/managed-markets/index.cfm

About the Pharmaceutical Institute
Pharmaceutical Institute is a leading provider of specialized training programs for the pharmaceutical and biotech industry.  We partner with subject matter experts from our parent company, Campbell Alliance, to develop highly-impactful distance learning solutions for professionals within all major pharmaceutical company functions including Brand Management, Business Development, Clinical Development, Managed Markets, Medical Affairs, Sales, and Trade and Distribution.  The Pharmaceutical Institute is based in Raleigh, N.C.  For more information, please visit www.pharmainstitute.com.
 

Media Contact:
James Forte
Director, Public and Media Relations
Pharmaceutical Institute
 
Please call 919-844-5650, extension 7195
or by email at jforte@pharmainstitute.com