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This course explains the purpose of brand planning within pharmaceutical companies and provides an overview of best practices. From the perspective of a brand team, this course covers the timing and importance of the brand planning process. It outlines and reviews the importance of the key brand plan components, including brand vision, situation analysis, strategic and tactical plans, forecasting, and life cycle management. Finally, the course discusses the relationship of the brand plan to life cycle management, as well as the importance of brand plan alignment.
After completing this e-course, participants will be able to:
- Understand how an effective, easy-to-read and easy-to-understand brand plan is created
- Explain the components of a brand plan and why each is important
Our e-courses are only available for group and corporate-wide licenses. Pricing is based on the estimated number of users. Please contact us to learn more about incorporating the Cornerstone Series™ into your corporate training program. We can also develop custom training solutions to meet your specific training needs.