Cornerstone Series™
Now iPad Compatible

Download Cornerstone Series on Marketing Brochure

The Cornerstone Series™ on Pharmaceutical and Biotech Marketing is a unique training series that addresses the industry's need for standardized marketing training. By focusing on topics relevant to both pipeline and in-line brand teams, the series is able to deliver significant value and help marketing teams gain the knowledge needed to make value-producing decisions throughout the product life cycle.

The Cornerstone Series™ includes:

  • An Introduction to Life Cycle Management
  • Launch Fundamentals
  • New Product Commercialization
  • Fundamentals of Pharmaceutical Marketing
  • Treatment Flow Modeling
  • Brand Planning
  • Developing Promotional Materials
  • Project Management for Marketers
  • Ad Agency and Vendor Partnerships (Two-Part Course)
  • Market Research Methods and Application
  • Market Segmentation

Download the course learning objectives

View Cornerstone Series™ course demos here

Our e-courses are only available for group and corporate-wide licenses.  Pricing is based on the estimated number of users.  Please contact us to learn more about incorporating the Cornerstone Series™ into your corporate training program.  We can also develop custom training solutions to meet your specific training needs.