Cornerstone Series™ on Pharmaceutical and Biotech Marketing
Now iPad Compatible

This series uniquely addresses the pharmaceutical and biotech industry's need for foundational marketing training, and covers topics relevant to both pipeline and in-line brand teams.

Life Cycle Management

Launch Fundamentals

New Product Commercialization

Fundamentals of Pharmaceutical Marketing

Treatment Flow Modeling

Brand Planning

Developing Promotional Materials

Project Management for Marketers

Ad Agency and Vendor Partnerships

Market Segmentation


Market Research Methods and Applications